Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/magazine-publishers-embrace-brand-licensing | Printed on: June 26, 2017

Industry News

Magazine publishers embrace brand licensing

June 14, 2017

As print advertising has declined, publishers have turned to brand licensing as a source of revenue. While Meredith leads the pack, other giants including Time Inc. and Conde Nast have committed to new licensing relationships. And manufacturers are increasingly interested in deals with magazines, whose audiences have expanded through social media. Read more here.

 

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