Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/googles-accelerated-mobile-pages-and-facebooks-instant-articles-make-publis | Printed on: March 29, 2017

Industry News

Google’s Accelerated Mobile Pages and Facebook’s Instant articles make publishers nervous

January 2, 2017

According to a New Year’s Day article in the New York Times, Google and FB are making publishers uncomfortable as the platforms make the source of the stories harder to detect. This isn’t news—AMP was introduced in 2015—but at least the article summarizes the general paranoia. The author writes, “Much of the publishers’ unease is rooted in Google’s presentation of AMP [Accelerated Mobile Pages] stories, which appear as if they are Google articles. That’s because Google, to speed up AMP, stores copies of publisher’s pages and serves them from its own internet network. So when a reader clicks an AMP link, the address bar at the top of the page displays google.com instead of the actual web address from the publisher.” To read the full article go here.

 

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