Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/experiential-marketing-a-worthwhile-experience | Printed on: November 22, 2017

Industry News

Experiential marketing: A worthwhile experience?

October 22, 2017

Publishers including the New York Times, Conde Nast and Meredith are offering experiential marketing services in an attempt to cash in on increased spending by brands on events, pop-ups and other “experiences.” Whether the strategy will pay off is still to be determined—unique events are expensive and return on investment has proven difficult to measure. Read more here.


 

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