Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/birth-of-a-parenting-channel | Printed on: February 23, 2018

Industry News

Birth of a parenting channel

February 13, 2018

NBCUniversal and BuzzFeed have created a parenting channel aimed at millennials. “Playfull” launched this month on Facebook, and the “parent” companies will explore eventual expansion to NBCU networks and media brands. The new channel is modeled after BuzzFeed’s successful food and lifestyle verticals, “Tasty” and “Nifty.” Since 2015, NBCU has invested $400 million in BuzzFeed. Read more here.


 

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