Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/appy-hour-at-cnn | Printed on: July 25, 2017

Industry News

Appy Hour at CNN

April 10, 2017

CNN’s strategy of offering mobile app previews of its live TV feed in an attempt to get TV subscribers to log in and watch for longer periods is paying off. The number of app users logging in after the free preview has ended has increased, with daily “conversion” rates as high as 29 percent. And those users are watching video for double the length of time viewers spend with CNN’s TV channel. Read more here.

 

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