Selected items of interest to the media community
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• “Talking About This” Metric from Facebook
April 15, 2012:
Talking about This or "TAT" refers to likes, shares or comments about a page or app. According to a blog post by Prescott Shibles, it is "a measure of a brand's or a piece of content's vitality instead of just audience response." TAT is publicly available for every page on Facebook. Shible started looking at competitive benchmarking of "Feedback rate" by making the TAT count the numerator, the FB fans the denominator and calculating a "Feedback" score as a percentage. Below is the selection of sites (blogs and magazine sites) that he chose to highlight.
|
Blog |
FB Fans |
TAT |
Feedback Rate |
|
637,594 |
31,301 |
4.91% |
|
|
106,425 |
4,253 |
4.00% |
|
|
452,527 |
69,576 |
15.37% |
|
|
71,060 |
1,096 |
1.54% |
|
|
28,405 |
698 |
2.46% |
|
|
582,336 |
22,897 |
3.93% |
|
|
Blog Benchmark |
|
|
5.37% |
|
|
|
|
|
|
Publication |
FB Fans |
TAT |
Engagement Rate |
|
190,068 |
4,207 |
2.21% |
|
|
586,706 |
82,496 |
14.06% |
|
|
508,253 |
16,667 |
3.28% |
|
|
416,713 |
8,419 |
2.02% |
|
|
257,953 |
8,082 |
3.13% |
|
|
301,408 |
22,467 |
7.45% |
|
|
1,314,224 |
38,285 |
2.91% |
|
|
219,039 |
6,994 |
3.19% |
|
|
124,235 |
4,308 |
3.47% |
|
|
362,114 |
23,151 |
6.39% |
|
|
Publication Benchmark |
|
4.43% |
|
• Stop the Presses: The Future of Newspapers
April 14, 2012:
According to the Newspaper Association of America, 2011 was not a good year for newspaper advertising, with total revenue down 7.3% -- almost $2 billion, and a percentage point more than the previous year's loss.
To be blunt, that's not surprising. In fact, what is surprising is that it was only down that much. Let's face it, newspaper publishers still haven't quite understood how to maximize and leverage the digital world, and thus increase their advertising revenue.
The newspaper business is, unfortunately, focused on the second word, "paper," instead of the first word, "news." As a result, they are still making their online news static rather than dynamic, meaning that it is still one-dimensional. The online versions of most newspapers are nothing more than a piece of paper online.
Read the full article here.
• Pininterest is Growing in Participants, but Still Not Like it’s Hype
April 08, 2012:
According to a story reported by think tank L2, new data gathered by price-comparison site PriceGrabber offers some new numbers that demonstrates that Pininterest's reach into the consumer market is not as deep as its hype. "According to the study, which was conducted just last month, more than 90 percent of Americans either do not have a personal Pinterest account (58 percent) or haven’t even heard of the platform (33 percent)."
That being said, L2 has reported that President Obama is now posting to Pininterest. Here it is, if you'ld like to take a look.
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