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Selected items of interest to the media community

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 Fewer Commercials On TV

November 11, 2015: 

Hate commercials? Good news: You may see fewer of them.

Media companies, including Time Warner Inc., 21st Century Fox Inc. and Viacom Inc., have started cutting back on commercials after years of squeezing in as many ads as possible.

The new strategy is an attempt to appeal to younger viewers, who are more accustomed to watching shows ad-free on online streaming services like Netflix Inc., and to advertisers concerned their messages are being ignored amid all the commercial clutter.

Read the full story on Bloomberg Business here.

 NY Times Adds Digital Subscribers, Topping 1 Million

November 01, 2015: 

The publisher has been trying to attract more digital subscribers and sell online-marketing messages designed to resemble news stories. Earlier this month, the Times outlined a plan to double its digital revenue to $800 million by 2020 by increasing the number of paid online readers and drawing more young and international subscribers.

The company added 51,000 digital subscribers, its biggest quarterly addition since the fourth quarter of 2012. The Times now has more than 1 million online-only subscribers.

Read the Advertising Age story here.

 Netflix Struggles To Expand Overseas

October 19, 2015: 

In many countries, Netflix faces an uphill challenge. Well-established rivals have sprouted from France to India, often mimicking Netflix’s video-on-demand services while promoting local-language content for national audiences. Other media companies like Sky of Britain and Mediaset of Italy also have struck licensing deals with media companies like HBO to offer American programming for Europeans who crave the latest American shows.

Read the story from The New York Times here.

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