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Selected items of interest to the media community

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 5 Marketing and Creativity Books That Stand the Test of Time

May 14, 2014: 

Julia Child taught America about French cooking at home by publishing one of the most revered cookbooks of all time.  Here is a list of books from her era that have stood the test of time and should be a staple of marketing/creativity in your pantry.  Bon appetite.

From Edward Boches in Adweek (link).

 To Kill A Mockingbird Becomes An Ebook For First Time

April 30, 2014: 

Harper Lee, author of one of the last hold-outs to e-publishing, has agreed to allow the classic To Kill A Mockingbird to become available in an electronic version.

“I’m still old-fashioned. I love dusty old books and libraries,” said Lee through her publisher to the AP. “I am amazed and humbled that Mockingbird has survived this long. This is Mockingbird for a new generation.”

Read the story from Forbes here.

 Aereo V. Broadcast TV Heads To Supreme Court

April 21, 2014: 

The US Supreme Court will hear the case of Aereo, the broadcast TV retransmitting company.  The question before the court is if Aereo is providing a personal use similar to a home recording or a public performance by retransmitting to small internet antennas.  New York and Boston ruled it was OK, Utah said no.

Aereo can expect reactions from broadcasters if they win.  There have been threats of reduced content, and possibly the biggest threat - broadcasters entering the retransmission market as competitiors.

Read the full story here.

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