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Selected items of interest to the media community

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 23 New Things From 2014

December 19, 2014: 

As the year comes to the end, it's time for lists, such as this one listing 23 new things you need.  While you might not have a need to fill 100 water balloons in one shot, some of the other stuff is already a part of daily life.  New phones, apps, and programming are a few things mentioned.

Read the story from Huff Post Tech here.

 Nearly 25% of Video Ad Views Are Fraudulent

December 10, 2014: 

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps.

Bot fraud is among the digital ad demons the industry has been trying to excise. The report outlines some of the risks associated with programmatic ad channels, but there are technology-minded players who feel such automated advertising networks could eventually solve for the fraud issue.

Read the story from Adweek here.

 Serial.  A Step Back In The Modern Era

November 30, 2014: 

Everything old is new again.  Just as people waited an agonizing week to hear what happenend next to Orphan Annie, or waited to read the next installment about Pip's benefactor.  A new digital serial, called Serial, draws in new media consumers.  People that can wait, and not need to binge in a single day.

Serial follows the conventions of sequential storytelling -- conventions that came out of the Victorian era, when books were issued as installments. For instance, each chapter of Great Expectations arrived to the public simply as a link in an ongoing narrative -- its own self-contained unit with elements of cliffhanger suspense built in. Only later were the bits collected and put together in book form (and this was simply to make money twice).

That's how Serial is supposed to get you: The feeling of true waiting -- something that is lost in our digital culture where all things are instantaneously present simultaneously -- is a novel sensation. Pardon the pun.

Read about it from Khahn Ho here.

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