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Selected items of interest to the media community

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 Fairwell To Microsoft’s Internet Explorer

March 20, 2015: 

Clippy will soon get a roommate in Microsoft heaven or hell, depending on your perspective. This week, Microsoft announced that it will phase out Internet Explorer, its much-maligned Web browser, beginning with Windows 10.

The news came at the Microsoft Convergence conference this week, where marketing chief Chris Capossela announced IE's replacement: Project Spartan.

Read the story from NPR here.

 Marketers Balk At Ads Run Before ISIS YouTube Videos

March 07, 2015: 

Everyone has seen an ad before a YouTube video and scratched their head wondering who they are targeting.  But marketers are in an uproar over their ads being run before ISIS (Islamic State of Iraq and Syria) propaganda videos.  It begs a larger question; how are these ads assigned to target demographics?

...Marketers might have a different ISIS fight on their hands, thanks to YouTube. According to CNNMoney, pre-roll ads from companies including Procter & Gamble (Swiffer), Anheuser-Busch (Bud Light) and Johnson & Johnson (Aveeno) have run before video ISIS propaganda videos and jihad-themed videos.

Read the story from Ad Age here.

 What You Need To Know About Net Neutrality

February 28, 2015: 

Now that the FCC has announced their decision, PC World gives us 5 things we need to know about how this will affect media delivery.

The FCC vote means that Internet service providers (ISPs) will be required by law to respect the principles of net neutrality. But what exactly does that mean, and why are so many people celebrating the FCC’s ruling while others are cursing it?

Read more from PC World here.

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