News and Updates on Quantum Partners and Projects

• Quantum Goes Global

March 12, 2009: With the increasing internationalization of the media market, Quantum is serving clients around the world, particularly in Europe, Dubai and India. read more »

• Effective Cross-Product Marketing Takes On Renewed Importance

March 05, 2009: The first 30 days after a new subscriber pays up is objectively the best time to offer your other products to that subscriber. Many media companies, upon looking more closely, are discovering that they aren’t cross-marketing their products effectively, sometimes because of “fiefdoms,” and sometimes because senior management just doesn’t get involved in setting cross-product marketing guidelines—a touchy area.

Recent successful cross-marketing initiatives:

• Consumer Reports sends out a small brochure to its new customers, "Welcome to the CONSUMER REPORTS family of products." It lists and describes some 20 products, including magazines, newsletters, research services, web services, books, and more.  This has been effective in cross-selling.
• Rodale recently set out a goal to increase sales of its own products to its existing customers over the course of one year. The result was nearly a 30% improvement in net income for that year.

• Case Study For Columbia Business School MBAs

February 12, 2009: Quantum principal are currently researching and writing a branding and technology case study that will be used for teaching Columbia MBA and Executive Education students. read more »