News and Updates on Quantum Partners and Projects
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• Weekly Blog On Audiencedevelopment.Com Showcases Integrative Marketing Expertise
January 14, 2009: Ava Seave, Principal of Quantum Media writes a weekly blog about the latest trends in circulation and marketing for the web site audiencedevelopment.com, which covers magazine circulation, marketing and audience development. Two recent posts:
• the difficulty of keeping your audience happy when you change a beloved social network
• keeping the discussion of digital products straight by constructing a simple, yet exhaustive continuum chart distinguishing among physical products marketed digitally, and digital products and rev gen vs. lead gen.
• Quantum Expertise In Media Cited In Dow Jones Newswire Article
December 17, 2008: In writing about the Time Warner Cable spin-off, journalist Nat Worden cited advice from Quantum consultant Ava Seave. From the article published December, 2008:
"Media companies spend more on acquisitions than any other category of companies, and they're usually not successful," said Ava Seave, a principal with boutique consultant firm Quantum Media and an adjunct professor at Columbia Business School. "Time Warner should be cautious about diluting shareholders even more than they already have. You deal with the cards you're dealt, and they should concentrate now on operating the assets they have as efficiently as possible."
• Reinvigorating a Large But Tired Brand
December 08, 2008: Quantum leads strategic branding workshop for one of the country's oldest and best-known consumer brands. read more »
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