Selected items of interest to the media community
• Twitter ad revenue is reported to be “soaring” while Facebook’s slowing
June 03, 2012
Forbes' Jeff Bercovici writes that Twitter is saying they will make $1 billion in ad revenue this year. He says they are basing this estimate on "positive early results generated by Twitter’s ad formats — its Promoted Tweets, Promoted Accounts and Promoted Friends. The company has said 3% to 5% of users who encounter an ad in one of those forms engage with it." To read the entire post, go here.