Selected items of interest to the media community
• Facebook Advertising has a “Latent Branding Impact” on Friends of Fans.
June 13, 2012
According to GigaOm's report on the new comScore study about effectiveness of advertising on Facebook, Starbucks saw a “statistically significant” improvement in purchasing behavior in its stores in the weeks following exposure to promotional content on Facebook. Very importantly, in support of the "social" in social media, this behavior was seen not among friends of Starbucks' fans. comScore calls this a “latent branding impact.” To read the comScore report, go here. To read Matthew Ingram's GigaOm story, go here.