Selected items of interest to the media community
• Digital Media’s Impact on TV Viewership
July 10, 2012
CNN believes its digital media success may have an adverse effect on TV viewership. Recent stories report plummeting, but profitable, TV viewership, while the new frontier of digital media, with uncertain revenue, continues to grow. Adweek interviews CNN's KC Estenson, Digital SVP, on the impact of digital.
Our audience is watching CNN in ways that are not detectable in the Nielsen ratings. We’ve long predicted a future with convergence between TV and the Web, and we’ve been setting ourselves up [for that dynamic]. We feel like we have all the right pieces to succeed in this converged world. It’s coming at the industry faster than anybody predicted.
Read the full interview from Adweek here.