Selected items of interest to the media community
• Are You Media Literate?
January 31, 2012
TJ Walker says in Forbes that today's media literate people need to embrace outlets outside of traditional print and broadcast. It is not an innate gift, but a learned skill similar to multiplication tables or the alphabet.
A well-prepared, media literate person of the 21st century needs to be able to blog, vlog, interview, be interviewed, podcast, webcast, telecommunicate and even host a multimedia press conferences. It doesn’t matter if you are a CEO, an entrepreneur, an artist, a clothing designer, a poet, a politician, or just a concerned citizen lobbying for a new stop sign in your community. You will not be successful and you will not have clout unless you can speak to a group of people larger than can fit in any one room—that means you have to reach people through the media.
Read the entire article at Forbes here.