News and Updates on Quantum Partners and Projects
• Gruen Addresses Wisconsin Broadcasters about “Lovemarks”
May 18, 12:
Quantum Media Principal, Erica Gruen recently spoke to the Walker Broadcast Management Institute. Her topic was "Lovemarks: A new way of looking at broadcast branding," which explored how to transform a brand from being merely respected and well-regarded, to being passionately loved by a company's target customers.The event was organized by the University of Wisconsin and the Wisconsin Broadcasters Association and was held May 15-17 in Madison WI.