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CONSULTANTS TO MEDIA, ENTERTAINMENT AND INFORMATION COMPANIES
Media Guru Programs
who we are

Quantum Media is a consulting firm with deep expertise in the media, information, and entertainment industries. Since Quantum Media's founding in 1998, our consulting work has spanned every aspect of the media business, from developing an Internet business strategy for a Fortune 500 company to advising a young entrepreneur on launching a niche digital product.

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what we do
Quantum Media Services
Consumer & B-to-B Marketing :: Branding :: Product Launches :: Strategic Planning :: Financial Analysis :: Content Development :: Interim Management  MORE » Digital Media companies :: Magazines :: Newspapers & Newsletters :: TV & Cable companies :: Ad Agencies :: Media Investors :: Book publishers  MORE »
Quantum Projects Quantum Team
Acquisitions & Partnerships :: Business Development :: Business Strategy :: Internet & Digital :: Marketing :: Operations  MORE » Every Quantum principal is a senior-level consultant :: We all have held positions as CEOs, presidents and general managers of major media companies  MORE »
Quantum Highlights
QUANTUM RECENT ENGAGEMENTS

:: Launched a trade publisher's new publication and web site aimed at hard-to-reach professionals

:: Business Development assignment for a medical newsletter company.

:: Structured and created an equity partnership between an international publishing company and a start-up publication

:: Created a custom publishing plan for a cable TV network

:: Provided general circulation and consumer marketing advice to a major consumer sports publishing group

:: Led the project to launch a website for instruction manuals

 

POSTS FROM BRIAN O'LEARY, MAGELLAN MEDIA

::  Four Ways to Meaure the Effectiveness of Content Curation

::  Five Reasons Marketers Should Use Curated Content

::  Are Content Strategists the Most Important People You'll Hire?

::  Is Social Media Crippling Content? 

::  Good Content! What It Means For Your Company

Brian O’Leary is Founder and Principal of Magellan Media and an Associate of Quantum.  These posts originally appeared on MagellanMediaPartners.com 

BETH COMSTOCK, CMO OF GENERAL ELECTRIC IS "ON THE RECORD" IN MEDIA GURU SERIES

Beth Comstock, GE's SVP & CMO since 2003, spoke to the Harvard Business School Club of New York on December 10.  In a company as diverse as GE, what is the CMO's role?  Beth Comstock explained that the heart of her role is developing new market opportunities for GE.   

GE Ventures, which reports to her, evaluates new ventures, analyzes emerging markets, and develops sales and marketing programs for start-up initiatives.  One venture that Comstock spearheaded was an ultrasound-in-your-pocket device in Indonesia.  To get this venture off the ground, she embedded marketers in the field along with technologists who together looked at how local medical services were delivered, and how GE could improve on that system.  The ultrasound device resulted from that ethnographic study. 

For the full story, go here

 


POSTS FROM AVA SEAVE

::  How TripAdvisor Grows While Simultaneously Increasing Customer Captivity

::  TripAdvisor Mobile Strategy: Forget Ads On Those Tiny Screens, Instead Optimize For Clicks And Commissions

::  Teaching Language Quicker, Smarter, Better: Innovation Through Adaptive Learning, Testing

::  Moving Customers From Freemium To Premium: The Art Of Monetizing Virtual Products

::  I'm With Stupid: The Management Mistakes That Attract Activist Investors

Ava Seave is Principal of Quantum Media. These posts originally appeared on forbes.com, where she is a contributor.

DAVID LEVIN, PRESIDENT & CEO, MCGRAW-HILL EDUCATION

David Levin is the new CEO for a new (private) corporate structure for McGraw-Hill Education.He has been with MHE since April 2014 and will talk about the transformation of education from physical materials to a more digital model, and how the company will evolve within the changing educational universe.

Before coming to MHE, Levin served as the chief executive of UBM, a multinational media company headquartered in London. Over his nearly nine years leading UBM, Mr. Levin reoriented the company's business mix toward emerging markets while growing its U.S. revenues. He also shifted UBM's business models away from print and toward live events and online communities 

For more information, or to sign up for the Media Guru breakfast where Shapiro will speak and answer questions, visit the Harvard Business School Club events page here.