Affiliate

Barrie Atkin
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Atkin Associates

http://www.AtkinAssociates.com
Waltham, MA

Tel: 781-788-6600
Fax: 781-788-6606

Barrie Atkin is president of Atkin Associates, a marketing and strategy firm based in Waltham, MA that specializes in publishing, new ventures and new media. Specific expertise includes magazine, book and newsletter publishing, direct marketing, Internet marketing, and the integration of offline and online media.

The company works with senior executives, boards of directors and line managers to create results-oriented solutions to today's business and organizational challenges. ATKIN Associates helps companies be smarter and make better decisions. The company is especially known for:

• An innovative planning process to identify and evaluate new business opportunities.
• Use of competitive research, pricing analysis, trends and strategy tools to create successful positioning and competitive advantage.
• Cutting edge market and trends analysis drawing on cross-media skills, insights and experience.
• Marketable business plans that attract outside investors and internal capital.
• In-house analysis and problem solving that helps executives identify key leverage points to improve the bottom line.

Atkin Associates offers a flexible and customized delivery model, ranging from in-house facilitation to interim staffing and outsourced management. ATKIN Associates also offers full-scale project management and facilitation services, ensuring that projects are well-defined and lead to concrete, deliverables that create value.

Barrie Atkin brings over 20 years experience solving marketing and strategy challenges in large and small media companies. Ms. Atkin has held senior executive positions in marketing, planning and business development at TV Guide, The Miami Herald, Behavioral Health Online and Rodale Press.

Barrie has worked with over 100 clients including Rodale Press, Men's Health Magazine, ESPN, ESPN The Magazine, Massachusetts Medical Society, MagazineoftheMonthClub.com, American Prospect Magazine, Boston Women's Health Book Collective, Consumers Union and INC Magazine.

A pioneer in new media, Barrie first started helping publishers market online in 1987. She has been an advisor to the Ben Franklin Technology Center, and to technology and Internet start-ups. Other client industries include healthcare, sports and the non-profit sector.

Barrie is passionate about finding ways to use new technologies cost-effectively for competitive advantage. She speaks on "What's Working on the Web" and Internet Business Strategies.

Barrie holds a BA, cum laude, from Brown University, a MS Ed from the University of Pennsylvania and an MBA from Harvard Business School.