http://www.quantummedia.com/event/media-guru-buzzfeeds-president-greg-coleman | Printed on: February 23, 2018
Media Guru: Buzzfeed’s President Greg Coleman
November 5, 2015
Greg Coleman is President and a member of the Board of Directors of BuzzFeed the 8- year old company that now produces 700 stories daily that are created to encourage sharing on social media. They have succeeded wildly—now attracting more than 200 million monthly uniques, with 75% coming from social sources and 60% via mobile devices.
Buzzfeed does not take display advertising, but only content advertising which—as Coleman explains in a recent video – tells “stories about the brand.” As President, Coleman is responsible for scaling this content advertising globally via social media. He is also responsible for expanding mobile, video and ad products. On the subject of what traditional media companies should learn from Buzzfeed, Coleman says that “getting people to think differently” is the most important thing.