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Quantum Media is a consulting firm with deep expertise in the media, information, and entertainment industries. Since Quantum Media's founding in 1998, our consulting work has spanned every aspect of the media business, from developing an Internet business strategy for a Fortune 500 company to advising a young entrepreneur on launching a niche digital product.

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Acquisitions & Partnerships :: Business Development :: Business Strategy :: Internet & Digital :: Marketing :: Operations  MORE » Every Quantum principal is a senior-level consultant :: We all have held positions as CEOs, presidents and general managers of major media companies  MORE »
Quantum Highlights
BETH COMSTOCK, CMO OF GENERAL ELECTRIC IS "ON THE RECORD" IN MEDIA GURU SERIES

Beth Comstock, GE's SVP & CMO since 2003, spoke to the Harvard Business School Club of New York on December 10.  In a company as diverse as GE, what is the CMO's role?  Beth Comstock explained that the heart of her role is developing new market opportunities for GE.   

GE Ventures, which reports to her, evaluates new ventures, analyzes emerging markets, and develops sales and marketing programs for start-up initiatives.  One venture that Comstock spearheaded was an ultrasound-in-your-pocket device in Indonesia.  To get this venture off the ground, she embedded marketers in the field along with technologists who together looked at how local medical services were delivered, and how GE could improve on that system.  The ultrasound device resulted from that ethnographic study. 

For the full story, go here

 


POSTS FROM AVA SEAVE

::  Researchers Identify Why 'Agility' In Strategic Plans Is So Hard To Execute

::  Excellent Corporate Strategy Must Start With Customer Pain Points

::  Big Data Technology Is Key Strategic Tie That Binds

::  Obsessive Data Quality Drives 'Golden Goose' For Customer Acquisition

::  Predictive Analytics And Novel Visualization Draw Customers To 'Must Have' Data

Ava Seave is Principal of Quantum Media. These posts originally appeared on forbes.com, where she is a contributor.

THIS WEDNESDAY: A CONVERSATION WITH MEDIA DISRUPTOR TODD KRIZELMAN

Krizelman co-founded MediaRadar, the SaaS big-data and analytics firm that revolutionized the ad selling process. This Wednesday evening (May 6), he will talk about the enormous challenges faced by media that sell ad inventory and the advertisers who buy it.

Since its launch, MediaRadar has grown to 400 employees and records than $20 million in annual revenue. MediaRadar collects its own data, then packages it to meet the specific needs of ad sales professionals.

Before starting MediaRadar, Krizelman held positions at media conglomerate Bertelsmann, working in Barcelona and New York. It was at Bertlesmann that Krizelman first saw the opportunity to change how media companies collect and assess information on where advertising money is spent.

Before earning a degree from Harvard Business School (2003), Krizelman co-founded and served as CEO of theglobe.com, one of the first news and information sites launched on the web. Between 1994 to 2001, he led the company from inception through a successful public offering on NASDAQ.

This off-the-record event takes place after work at the Conference center at the UJA Federation of New York, on 59th Street near Lexington Avenue. Registration starts at 6:30 p.m., followed by a talk between 7:00 and 8:00 p.m. A reminder for returning attendees: this is not a breakfast event!

Quantum's Brian O'Leary is the moderator for this event.  Sign up here to join this conversation with Todd Krizelman.