Marketing Strategy & Business Development
Provided wide-ranging advice on circulation, positioning, branding, and marketing for a publisher of health newsletters
An established publisher of a prominent group of newsletters and special reports on health issues (5 newsletters and dozens of special reports-with a 1,000,000 combined circulation) retained two Quantum Media members to help work through assorted circulation challenges and marketing issues. The consultants have worked on:
- Direct mail creative
- Pricing
- Premiums and freemiums
- The publications vis-à-vis the web site
- Membership clubs
- Co-branding with other publications
- Headlines and other promotional copy within the newsletters
- Leveraging the current organization to launch new newsletters and strategic partnerships
Created plan for and helped implement an expansion strategy to take a local publication national
Several Quantum members worked together to create a business plan for a client looking to expand distribution nationally. They supplied competitive analyses, ran circulation models, advised on business development for the new publication as well as the existing business, created a marketing strategy and positioning for the new title. After approval and budgets for this relaunch, they helped the client to implement the plan: working with the client on new marketing, testing, analyzing results, finding and converting to outside fulfillment services, modifying the plan as situations and results changed over time.
The new publication and distribution system was successfully launched, and Quantum members continue to advise the company in its new phase of expansion.
Developed a marketing plan and materials for a major consumer health exposition firm
A team headed by two Quantum Media members created a marketing plan for the CEO and president of the firm. The consultants developed new marketing materials as well as a detailed rationale and plan to enter larger, more lucrative markets and to justify higher pricing for advertising sponsorships.
Led business development and marketing implementation for a business media company
For a prominent publisher of books, newsletters, and seminars, a Quantum Media member headed up all new business development activities. The consultant created a strategy, developed business plans, assumed the role of champion, managed market research, and directed plan implementation.Structured and implemented the U.S. advertising sales & marketing launch for a Canadian media start-up in out-of-home television
A very promising new advertising medium, based in Toronto, engaged a Quantum Member as the first outside Director on its Board and as a consultant to advise on entering the U.S. market. Our consultant worked directly with the CEO on the business strategy for the American market and helped hire staff in the U.S. (COO, Head of Ad Sales). The consultant also formed a Media Advisory Board, comprised of prominent ad agency executives and advertisers, to advise the CEO, Board and staff on out-of-home advertising issues and to represent the company to prospective investors.In order to gain distribution for the company, the consultant also led a feasibility study for a major U.S. real estate property manager to assess other locations for this medium throughout his buildings. As a result of its successful launch, the company was able to structure merger terms with its competitor on favorable terms. The consultant continues to be engaged by the acquirer.
Consult in business development and marketing strategy
Quantum Media is consulting in business development, marketing and sales strategy work for a leading online video content and technology company. A Quantum principal has been asked to serve on the company's advisory board.
