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Quantum Media is a consulting firm with deep expertise in the media, information, and entertainment industries. Since Quantum Media's founding in 1998, our consulting work has spanned every aspect of the media business, from developing an Internet business strategy for a Fortune 500 company to advising a young entrepreneur on launching a niche digital product.

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Quantum Highlights
BETH COMSTOCK, CMO OF GENERAL ELECTRIC IS "ON THE RECORD" IN MEDIA GURU SERIES

Beth Comstock, GE's SVP & CMO since 2003, spoke to the Harvard Business School Club of New York on December 10.  In a company as diverse as GE, what is the CMO's role?  Beth Comstock explained that the heart of her role is developing new market opportunities for GE.   

GE Ventures, which reports to her, evaluates new ventures, analyzes emerging markets, and develops sales and marketing programs for start-up initiatives.  One venture that Comstock spearheaded was an ultrasound-in-your-pocket device in Indonesia.  To get this venture off the ground, she embedded marketers in the field along with technologists who together looked at how local medical services were delivered, and how GE could improve on that system.  The ultrasound device resulted from that ethnographic study. 

For the full story, go here

 


POSTS FROM AVA SEAVE

::  Obsessive Data Quality Drives 'Golden Goose' For Customer Acquisition

::  Predictive Analytics And Novel Visualization Draw Customers To 'Must Have' Data

::  Vivendi Activist Investor Should Agitate To Eliminate Sky High Corporate Costs

::  Crowdsourcing Drives Latest Disruptive Tech in Online Language Learning

::  The VC Funnel: Choosing 35 Investments Among 35,000

Ava Seave is Principal of Quantum Media. These posts originally appeared on forbes.com, where she is a contributor.

MEDIA DISRUPTOR IN MAY: TODD KRIZELMAN, CEO & CO-FOUNDER, MEDIARADAR 

Krizelman, who co-founded MediaRadar, the SaaS big data and analytics firm that revolutionized the ad selling process, will talk on the evening of May 6 (new date) about the enormous challenges for the media who sell ad inventory and for the advertisers who buy it. The off-the-record event will take place after work (note for returning attendees -- this is not a breakfast event) with registration at 6:30 pm, and the event from 7:00 to 8:00.  

MediaRadar now has 400 employees and more than $20 million in annual revenue. The company is disruptive to traditional research firms since historically, most research is passive; MediaRadar does collect and create its own research, but packages it extensively, so it’s specifically made for ad sales professionals. The most basic annual subscription per seat costs clients $27,000. 

Before MediaRadar, from 2003 through 2006, Krizelman worked for Bertelsmann in publishing, working in Barcelona and New York. He also served as cofounder and CEO of theglobe.com, from 1994 to 2001. He led the company from inception to taking it public on NASDAQ.

Quantum's Brian O'Leary is the moderator for this event.  To sign up for the event, go here.