Created a custom publishing plan for a cable TV network
A highly-visible, young cable TV network engaged a Quantum Media member to explore the concept of ad-sponsored custom publishing as it might apply to television, with the focus on one of the top 3 multi-billion dollar, multinational advertising agencies. Working for the CEO and Head of Sales & Marketing, our consultant completed the following:
- Analyzed the advertising accounts that would be most likely prospects, along with a complete review of each account's market status and marketing challenges, using market data and personal interviews
- Chose the accounts for the pitch
- Prepared ideas and concepts for each account
- Created a business model to demonstrate the profitability to each concept
The network successfully pitched the concepts to the agency, positioning the network for increased revenue and better marketing partnerships with these key clients.
Served as transitional CEO for a women's specialty magazine group
On behalf of investors and the board, a Quantum Media member served as acting CEO of a magazine publisher specialzing in women's books. The consultant reviewed operations and created circulation and business plans for this troubled company. She focused on marketing strategy, cash management and cost control, and new business development.
A key to the successful sale of the business was the consultant's development of a radical (ad-free) circulation strategy for one of the major publications (900,000 paid circulation) and a high-growth, innovative circulation strategy for the other major publication (1.5 million paid circulation). The consultant managed operations and protected assets until the business was sold one year later.
Led business development and marketing implementation for a business medical company
For a prominent publisher of books, newsletters, and seminars, a Quantum Media member headed up all new business development activities. The consultant created a strategy, developed business plans, assumed the role of chamption, managed market research, and directed plan implementation.
Consult in business development and marketing strategy
Quantum Media is consulting in business development, marketing and sales strategy work for a leading online video content and technology company. A Quantum principal has been asked to serve on the company's advisory board.