Advertising Agencies
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Saatchi & Saatchi Advertising |
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Saatchi & Saatchi Advertising |

Ava Seave, a founder and principal of Quantum Media, is writing a weekly blog for AudienceDevelopment.com. Her postings appear several times a month, and cover the latest trends in circulation and marketing for magazines and other media publishers.
Some of Seave's recent postings have covered:
• Keeping Your Remote Workers Happy
• Marketers Must Digitally 'Listen' or Die: review of Bob Garfield's The Chaos Scenario
• Measuring Online User Intent Is Necessary, But Not Sufficient
• The Game-Changing Aspects of Sourcing Creative Online: Exchanges for Specialized Marketing Tasks Give Great Value and Service.
• Don't Be Fooled by the Recent Customer Satisfaction Index: Lower expectations and fewer customers impact the scoremprovement in Customer
• Satisfaction Index Indicates ROI for Customer Service Spending, Although lower expectations and fewer customers plays a part in the score.
• BYOM: Innovation in Media Creation Comes from Bourbon Brand, Like other CPGs, Maker's Mark is bypassing traditional publishing options.
• Databases Are Less Predictive in a Recession, Yet it is still crucial to be recording as much data as possible while in transitional periods.
Other recent blog posts have covered optimizing marketing spend during the recession, consumers negative views about online advertising, why logos aren't powerful, social networks, viral marketing, predictive algorithms and other hot topics in media marketing.